Creating a clean and simple designs is priority. Mininalism design is can be challenge, but I like a challenge. Complementary colors is a must. Impressive and effective concepts. Being able to listen to my clients and understand their product is at the heighest of my priorieties. Being able to translate their thoughts and ideas and put them into code is always a satifying experience. Seeing my clients happy with the end result makes all the long nights early mornings worth it.